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For many individuals, the concept of home business is a dream come true. It presents an opportunity to control their schedule, income, and work environment. However, other people view home business as a disaster waiting to happen. They fear that entrepreneurs who engage in home-business ventures are doomed to fail, face economic distress and unstable work hours.
Nevertheless, many of these home business myths are untrue. Studies indicate that home-based businesses thrive and support entrepreneurs in their quest for success. Forbes reported in 2020 that “The world economy’s growing telecommuting and teleconferencing trend seems to bode well for the home-based business owner.”
Further research shows that home-based businesses have a higher likelihood of surviving past the five-year mark than their traditional counterparts. This is because home business practitioners are frequently more creative, resourceful, and flexible than others.
So, what are the successful stories of established home-based entrepreneurs? Here are three:
1. Kristen Pope:
Kristen Pope is the owner of “Kristen Pope Writing LLC,” which is a company that produces web content, blog posts, and articles for various businesses in the tourism, outdoor, and hospitality industries. She started her home-based business in 2010, after leaving her full-time staff writing job in a newspaper.
Pope admits that at the beginning of her venture, it was challenging as she struggled with finding clients and building a marketing and advertising plan. However, Kristen’s perseverance has paid off as her company’s annual growth rate has been 20%. Today, Kristen Pope Writing LLC is one of the best outdoor-oriented writing companies in the Pacific Northwest.
2. Toni Anderson:
Toni Anderson is the owner of The Happy Hour Effect. The Happy Hour Effect is a company that delivers motivational lectures, public speaking, and seminars for people, who are struggling to balance their work and personal life.
Anderson started The Happy Hour Effect in 2011, as a means of sharing her experiences as a professional, wife, and mother of four. She wanted to show other individuals how they could achieve a successful work-life balance by shifting their mindset and focusing on their goals.
The Happy Hour Effect has helped many people increase productivity, develop leadership skills and, most importantly, maintain stable work-life balance. This has led to Anderson receiving numerous accolades, including the “Woman Business Owner of the Year” from the National Association of Women Business Owners.
3. Jen Berson:
Jen Berson is the founder of Jeneration PR, which is a Los Angeles-based public relations and social media company. Jeneration PR works with various A-List clients such as Khloe Kardashian, Amber Rose, and PrettyLittleThing.
Berson started her company in 2005 after realizing that she could support small, forward-thinking brands in the fashion and lifestyle arenas who needed PR support. Today, Jeneration PR has become a multimillion-dollar business, recognized for the value it adds to its clients.
The takeaway from these success stories is that home-based businesses can be successful with creativity, flexibility, perseverance, and determination. It is possible to overcome the myths associated with home business and obtain significant success. The key is to maintain a positive outlook by focusing on objectives, acquiring necessary skills, and taking advantage of different opportunities.
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