Starting from Scratch: How These Home Business Owners Built Successful Brands

Starting a business from scratch can be a daunting task, but it is possible to turn your entrepreneurial dreams into reality. Many successful brands today started out in a home business setting. These entrepreneurs had to work hard, take risks, and persevere through challenges to build their brand. Here are a few home business owners who did just that and built successful brands from scratch.

1. Sara Blakely – Spanx

Sara Blakely is the founder of Spanx, a women’s clothing brand that specializes in body shaping underwear, leggings, and more. Blakely started her company in her apartment with only $5,000 and no industry experience. She hustled to get her product in the hands of influential buyers and eventually landed a deal with the department store, Neiman Marcus. Fast forward to today, Spanx is worth over $1 billion, and Blakely is one of the wealthiest self-made women in America.

2. Rachel Hollis – The Hollis Co.

Rachel Hollis is a New York Times bestselling author and founder of The Hollis Co., a lifestyle brand focused on personal growth and self-improvement. Hollis started her brand as a lifestyle blog while working full-time and being a mother of three. Her blog eventually turned into speaking engagements, books, and merchandise. Hollis’s most recent book, Girl, Wash Your Face, has sold over 2 million copies and remained on the New York Times bestseller list for over a year.

3. Emily Weiss – Glossier

Emily Weiss is the founder and CEO of Glossier, a beauty brand that has had a huge impact on the beauty industry. Weiss initially started her brand as a beauty blog called Into the Gloss. Through her blog, Weiss recognized a gap in the market for beauty products that were designed for the consumer rather than the beauty industry. Weiss leveraged her blog audience to test and launch Glossier in 2014. The brand now has a cult following, and Glossier’s unique approach to beauty has become an industry standard.

Starting a business from scratch takes a lot of hard work, dedication, and persistence. However, the success of these home business owners demonstrates that it is possible to build a successful brand from the ground up. With passion, determination, and a willingness to take risks, anyone can achieve their entrepreneurial dreams.